The Stakies are very ecological. Because of the big tourism industry that consists of the Aurora Borealis and a lot of geysers, they find it important to take care of their country and the entire planet. The tourism sector is very profitable. They gain a lot of money from the tourists who want to visit The United Stakes, especially for the Aurora Borealis and the big amount of geysers. For that reason, they find it important to be ecological and take care for their country.
TOURISM
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ABOUT OUR COUNRTY
The people who live in The United Stakes are called Stakies. Because there are a lot of older people under the Stakies, they have a very caring attitude. They find it important to take care of the elderly.
The United Stakes is led by a dictator and for that reason the Stakies are very docile. They accept everything their leader says and will never try to change the policy.
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Stakies are very stubborn, mostly because of the gambling industry. Almost everyone is active in that industry and they don’t like to admit a lot of things to others. They like to be on their own and hate exposing a lot to others. Admitting they are wrong is very difficult for the Stakies.
Stakies can be very mean and hypocritical, so never try to mess with a female Stakie who is very good at gambling. Chances are big that she won’t hesitate to try to mess up your life. They will be friendly in your face but will definitely talk behind your back.
CUSTOMER JOURNEY
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Male
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26
Stalingrad , Moscrane
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Single
Single people[JJ1]
Master degree
Nuclear worker
Lower upper class
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Stout-hearted money maker
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Needs constant attention
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Likes reading, jogging
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Doesn’t like two-faced people
Non-smoker, communist, interested in science
Independent, extravert, self-assured, brave, sociable, protective - father has his own company and mother is dentist
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“Drink our magic gambling gin, and you will definitely win”
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Gambling Starter Pack ($120)
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Cards
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Dice
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Nice suit or dress
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Poker chips
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Gambling Gin ($55)
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Juniper
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Cardamom
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Coriander
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Guarana berries
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Industry
It's all about the money
COMMUNICATION CHANNELS
How do we communicate important things to the people in our country?
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* Spot on TV
o On the most known channels
o During prime time when everyone is watching TV
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* Newspapers
o Headlines of the news
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* Billboards
o Advertisements
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* Radio
o Announcements for big (cultural) events, sports events, music festivals etc.
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* Press event
o The event is led by the spokesman of The United Stakes
o For the journalists
o when there is important news from the government
* for example : political and important economic news, big changes etc.
